Every executive needs a professional sidekick and truth-teller to navigate the complexities of leadership.

Hello, I am Michelle Awuku-Tatum, founder of myfactor Coaching & Consulting.

YOUR LEADERSHIP IS UNIQUELY HUMAN.

YOUR DEVELOPMENT SHOULD REFLECT THAT, TOO.

I am on a mission to normalize human-centered leadership and transform workplace culture.

Based in New York City, myfactor has been a trusted advisor to Fortune 500s, non-profits, and founder-led ventures since 2007. Organizations turn to myfactor when grappling with challenging leadership or team dynamics that impact their ability to deliver high-stakes initiatives or cultivate a thriving culture.

They seek a fresh perspective and strategic guidance, and we provide that by uncovering hidden patterns (like unspoken power dynamics or communication breakdowns), deciphering complexities, and guiding transformational change.

We coach mid-to-C-level executives and leadership teams to address the unseen and unspoken elements of their leadership. We bring the implicit to light through coaching conversations, creating the self-awareness needed to transform a leader's mindset and behaviors.

Our work empowers leaders to implement human-centered practices that elevate individual and collective performance, enhance organizational resilience, and create lasting transformation without sacrificing emotional well-being.

Ready to elevate your organization's leadership ceiling?

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As your trusted partner and professional truth-teller, we will help your executives navigate complex challenges while leading in alignment with their personal and organizational values and goals. Together, we'll illuminate the path forward, enabling your leaders to drive results with purpose, build resilient teams, and create impactful change across your organization without eroding your culture.

Let's connect to explore how human-centered leadership development can transform individual and collective effectiveness to deliver measurable organizational outcomes.

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Client Love

“I have had the pleasure of working with Michelle since she started her coaching practice many years ago. Through the years she has helped me navigate my career journey by providing me sound advice and wise counsel. She is part of my “personal cabinet”. She is always clear on helping me pressure test my plans and consider all angles and implications. I also mentor many professionals and have referred many people to her over the years. Michelle is an invaluable resource to me.”
— Executive Vice President, Financial Services
“Michelle is an exceptional professional development coach. When she says that she puts you first—in the process and work, in her feedback and recommendations—she means it. I feel so empowered and in control of my career because she not only empowered me from a place of genuine compassion and smarts, but she also taught me how to empower myself better. If this were a five-star rating system, I would give her 19 stars.”
- Communications Director, Non Profit
“I am ending this coaching journey with so many helpful tools and practices that I will carry forward for the rest of my career. A major achievement during my coaching experience was defining my leadership style; also understanding what I want and need in any workplace, which includes an environment/culture that aligns with my personal values.”
— Executive Director, Advertising
“Michelle opened my eyes to the potential in myself that I could never have seen. Through the process of self-evaluation, peer review, and collaborative goal setting Michelle has helped me become both a better leader and a better person. The net effect is that my company is a better place to work and I'm a happier and more satisfied business owner. “
- Founder
“From the first conversation to the last conversation, Michelle exceeded my expectations by thoroughly coaching me through all scenarios discussed. Michelle had several aids, or guidance, for every item raised and created an atmosphere of trust from the start allowing for open and productive communication on becoming a better leader and colleague.“ - Director, Consumer Technology
“Michelle is insightful, supportive and challenged me to envision my best leadership self. The tools and targeted advice and reflection she offered enabled me to build solid steps toward achieving my leadership goals.”
- Executive Director, Non-Profit

Trusted By

SUBSCRIBE TO THE HUMAN FACTOR

Infographic titled 'The LARA Method' with steps for connecting through conflict. Step 1: Listen - Listen with awareness and agree on shared values. Step 2: Affirm - Affirm the person’s feelings and common concerns. Step 3: Respond - Use "I" statements to express feelings. Step 4: Ask/Add - Ask open-ended questions and exchange information. Includes a photo and a note about following Michelle Awuku-Tatum for insights on leadership and team dynamics.

Infographic titled 'Why Your Feedback Isn't Landing (and How to Make it Sink In)', with four sections: 1. Ask for permission, suggesting a gentle approach to feedback. 2. Make it a two-way dialogue, promoting co-creation of solutions. 3. Reveal your lens, instructing to own your perspective. 4. Encourage reflection, emphasizing future-oriented partnerships. Authored by Michelle Awuku-Tatum for my factor Coaching & Consulting."

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